Create a brief (one paragraph) company overview about MacDonald’s stating who they are, what they do, the industry they compete in. Include their ticker symbol.

Specify and describe the product line or a brand that will be the focus of your marketing plan (one paragraph).

List and cite at least 2 preliminary information resources focused on your particular topic domain you can use for this project in MLA format. If the resource is available online, provide the link so everybody in class can access the document.

Consider company websites, articles, specific reports, industry associations, etc.

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