Ready the short case and answer the four question
the answer should be short essay form list by question
Discussion Questions

  1. Analyze the business model of Zipcar using Porter’s five forces model.
  2. Discuss the synergy between the business strategy of Zipcar and information


  1. What network effects are part of the strategy of Zipcar? How do they add value?
  2. As the CEO of Zipcar, where is your most threatening competition? What would you do

to sustain a competitive advantage?

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